Barbi Green

Vice President, Brand and Content

Barbi Green is the Vice President, Brand and Content at IMO and has been with the company since 2019. Prior to IMO she led content marketing for IBM Watson Health’s medical imaging division, held various marketing positions in large non-profits, and worked as a writer and editor for a number of media outlets in Canada. Barbi earned a bachelor’s degree in Religious Studies from York University and a master’s degree in Integrated Marketing Communications from Northwestern University. In her spare time, she enjoys travel, all things 80s pop culture, and is learning to play the electric bass.

More from Barbi Green

Learn how Ozarks Healthcare employed IMO’s medical problem list tool to reduce redundancies and inaccuracies, boosting provider engagement and patient care.
Better understand the barriers to data quality – like inconsistent and unstructured data – and why addressing them is crucial to achieving an accurate and complete digital health record.
Explore the challenges of data quality in healthcare and how to navigate unstructured data for more accurate “digital twins.”
IMO surveyed 300 physicians on medical problem list challenges and opportunities, revealing the impact of inaccuracies, redundancies, and organizational issues on clinician frustration.
Explore insights from 300 providers on improving the medical problem list to enhance patient care and ease administrative burdens.
Integrating NLP technology into any healthcare or health IT workflow is a big commitment. Check out our checklist of factors to help guide your decision.
Without the right tools, clean, complete, and usable clinical data can be elusive. Our newest eBook explores how solutions like NLP, normalization engines, and value set management tools can help.
Explore real life examples of how AI technology is being used today to improve drug discovery and repurposing, clinical trial optimization, adverse drug reactions, and disease phenotyping.
Experimenting with NLP in healthcare, specifically generative AI tools, has its fair share of risks and rewards. IMO’s new white paper explains.
In the shift from V24 to V28, HCCs have been added, deleted, renamed, and renumbered. Our guide breaks it all down and provides practical next steps.
As you enjoy the warm weather, have fun, be careful, and keep the following ICD-10-CM codes in mind. You know what they say about an ounce of prevention…
Creating and maintaining value sets is challenging often diverting an organization’s valuable resources from other essential tasks. Our latest insight brief explores these challenges and practical solutions to streamline complex processes.