Barbi Green

Vice President, Brand and Content

Barbi Green is the Vice President, Brand and Content at IMO and has been with the company since 2019. Prior to IMO she led content marketing for IBM Watson Health’s medical imaging division, held various marketing positions in large non-profits, and worked as a writer and editor for a number of media outlets in Canada. Barbi earned a bachelor’s degree in Religious Studies from York University and a master’s degree in Integrated Marketing Communications from Northwestern University. In her spare time, she enjoys travel, all things 80s pop culture, and is learning to play the electric bass.

More from Barbi Green

With perspectives from supporting experts, this paper explores how groundbreaking research could be accelerated if electronic health record (EHR) data gets the complex refinement it needs.
Healthcare research and decision-making is highly dependent upon clinical data in the EHR. So, what stands in the way of realizing its full potential?
What keeps a software engineer excited to work at the same company for over 20 years? For Alina Oganesova, it comes down to something old and something new.
Learn how the University of Manchester leveraged IMO’s robust clinical interface terminology to help drive their COVID-19 shielding algorithm.
Clinical terminology isn’t inherently sexy, but it is essential. From recruiting a team to investing the time, here’s what it takes to build vs. buy.
Rules aimed at curbing the practice of information blocking and facilitating greater price transparency are driving the need for patient-friendly terminology. Learn how communication with patients is changing and how IMO can help.
Communicating with patients shouldn’t mean settling for confusing clinical terminology. Learn how patient-friendly language is changing the conversation.
And that’s a wrap! As we all prepare to bid farewell to 2022, join us in looking back at some of IMO’s most noteworthy blogs of the year.
From labs and meds to diagnoses and genomics, there’s an abundance of data in the medical record. But making sense of that information and using it to paint a true picture of a patient’s health remains a significant challenge.
What do Danny DeVito and data quality in healthcare have in common? Just enough to start an unexpected blog about digital patient records.
A key to streamlined workflows is ensuring everyone is on the same page and speaking the same language. In this case study, learn how Piedmont Healthcare utilized IMO’s robust surgical terminology to standardize surgical scheduling across multiple ORs, reducing denials and improving surgical scheduling accuracy.
Learn why clinical interface terminology is like the Rosetta Stone of health IT and how it impacts everything from documentation to billing and more.