Barbi Green

Vice President, Brand and Content

Barbi Green is the Vice President, Brand and Content at IMO and has been with the company since 2019. Prior to IMO she led content marketing for IBM Watson Health’s medical imaging division, held various marketing positions in large non-profits, and worked as a writer and editor for a number of media outlets in Canada. Barbi earned a bachelor’s degree in Religious Studies from York University and a master’s degree in Integrated Marketing Communications from Northwestern University. In her spare time, she enjoys travel, all things 80s pop culture, and is learning to play the electric bass.

More from Barbi Green

Experimenting with NLP in healthcare, specifically generative AI tools, has its fair share of risks and rewards. IMO’s new white paper explains.
In the shift from V24 to V28, HCCs have been added, deleted, renamed, and renumbered. Our guide breaks it all down and provides practical next steps.
As you enjoy the warm weather, have fun, be careful, and keep the following ICD-10-CM codes in mind. You know what they say about an ounce of prevention…
Creating and maintaining value sets is challenging often diverting an organization’s valuable resources from other essential tasks. Our latest insight brief explores these challenges and practical solutions to streamline complex processes.
Using value sets for cohorting patients who share clinical characteristics is both essential and burdensome for many healthcare stakeholders. Here’s why.
Reading the patient chart shouldn’t feel like a game of hide and seek. Explore the challenges and upsides to uncovering the best possible data in the medical problem list.
Code crosswalks are everywhere in healthcare, but there’s no safety in numbers. In fact, this practice is full of pitfalls that have far-reaching effects.
With perspectives from supporting experts, this paper explores how groundbreaking research could be accelerated if electronic health record (EHR) data gets the complex refinement it needs.
Healthcare research and decision-making is highly dependent upon clinical data in the EHR. So, what stands in the way of realizing its full potential?
What keeps a software engineer excited to work at the same company for over 20 years? For Alina Oganesova, it comes down to something old and something new.
Learn how the University of Manchester leveraged IMO’s robust clinical interface terminology to help drive their COVID-19 shielding algorithm.
Clinical terminology isn’t inherently sexy, but it is essential. From recruiting a team to investing the time, here’s what it takes to build vs. buy.