VP, Product Management – Market Strategy & GTM (HealthTech)

IMO Health is seeking a visionary and execution-oriented leader to define and drive our success in the HealthTech market segment. As VP of Product Management – Market Strategy & GTM, you will operate at the intersection of strategy, commercialization, and execution, working in close partnership with our COO and executive leadership team. This role is a senior individual contributor position, designed for a highly strategic operator who can translate market opportunity into measurable commercial success.

You will be the enterprise lead for our HealthTech segment strategy: shaping how IMO Health positions, packages, and commercializes solutions for this market. This role requires a blend of strategic insight, executive presence, and hands-on execution — with the ability to influence cross-functional teams and represent IMO Health as the thought leader for HealthTech buyers, partners, and industry stakeholders.

WHAT YOU'LL DO:

Own segment strategy and growth: Define and drive IMO Health’s HealthTech market strategy, ensuring measurable growth, adoption, and market traction.
Act as the commercial owner: Align our portfolio to customer needs, articulate differentiated value, and drive momentum in the HealthTech segment.
Set commercialization direction: Establish go-to-market strategies for HealthTech and partner with commercialization and product marketing teams to deliver results.
Engage with the C-Suite: Collaborate directly with the COO and other executives across Product, Sales, Marketing, and Services to shape priorities and align execution.
Be the voice of HealthTech: Represent IMO Health externally with analysts, strategic clients, and industry influencers; internally, serve as the trusted voice for HealthTech needs.
Enable the field: Develop messaging, frameworks, and enablement assets that empower commercial teams to win in the HealthTech market.
Drive cross-functional execution: Partner across product, engineering, marketing, and client services to ensure strategies translate into tangible impact.

WHAT YOU'LL NEED:

Bachelor’s degree required; MBA strongly preferred (focus in marketing, strategy, or healthcare innovation a plus).
15+ years of progressive experience in product marketing, commercialization, or strategic product management roles within healthcare technology (HealthTech, Digital Health, or HIT).
Demonstrated success owning a market segment or vertical strategy across a portfolio or platform of solutions.
Deep expertise in HealthTech buyer dynamics, market landscape, and industry influencers.
Executive presence and credibility with C-Suite audiences — internally and externally.
Proven ability to influence without authority and align matrixed teams toward common goals.
A balance of strategic vision and operational discipline, with hands-on ability to create market messaging, commercialization frameworks, and enablement tools.
Passion for advancing healthcare through technology, with intellectual curiosity and drive to turn insights into measurable growth.

$180,000 -

$250,000

a year

Compensation at IMO Health is determined by job level, role requirements, and each candidate’s experience, skills, and location. The listed base pay represents the target for new hires with individual compensation varying accordingly. These figures exclude potential bonuses, equity, or sales incentives, which may also be part of the total compensation package. Our recruiter will provide additional details during the hiring process.

IMO Health also offers a comprehensive benefits package. To learn more, please visit IMO Health’s Careers Page.

Back To Open Positions

POINT OF CARE WORKFLOW

DATA QUALITY MANAGEMENT

PROBLEMS WE SOLVE