Creativity and caring: The secret sauce for a successful marketing team

IMO’s marketing team was all set for the biggest tradeshow of the year – but the COVID-19 pandemic had other ideas. Hear how IMO’s Chief Marketing Officer Michael Klozotsky built a “rock star team” and a plan to tackle this unprecedented challenge in a new episode of the Modern Startup Marketing podcast.
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MK_Marketing Podcast

When Michael Klozotsky joined IMO as the company’s Chief Marketing Officer in 2019, his first job was to build a team of creative thinkers to help bring his marketing vision to life. In 2020, COVID-19 put that creativity to the test – causing national shutdowns right as the organization was preparing for its biggest event of the year. Without the Healthcare Information and Management Systems Society’s (HIMSS) conference, the marketing department had to regroup, pivot, and figure out how to adjust their strategy in order to deliver on critical metrics. In the shadow of a global pandemic, a new path was forged.

In a recent episode of the Modern Startup Marketing podcast, Michael sat down with host Anna Furmanov to talk about teambuilding, changing course in a crisis, and why cultivating a team that cares about one another isn’t just a good human thing to do, it’s a smart business strategy as well.

Listen to the podcast here.

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